Pierhead Session at Kaleidoscopic – Adaptations Festival, Wrexham.

The first Pierhead Session to take place outside the iconic Pierhead Building In Cardiff Bay will take place in Wrexham. The free event will be one of the highlights of Kaleidoscopic a new North Wales based festival that will examine how creative ideas can be reshaped and adapted.

The Adapting Branding Wales session will ask if a country can be a brand and if so how has ‘Brand Wales’ been adapted over the past 50 years? Most commentators will agree that sport, music, food and more recently politics have all contributed to Brand Wales.

The speakers for the Adapting Brand Wales session have been confirmed as:

· Yvette Vaughn Jones (Chair)

· Ian Grutchfield

· Brian Morgan

· Ed Newsome

· Roger Pride

"We are very excited to have secured this group of respected figures to take part in this Pierhead Session. The individual speakers represent men and women at the top of their game and will guarantee a lively and interesting session," said Berwyn Rowlands from The Festivals Company.

The Pierhead Session is presented by the National Assembly for Wales as one of their official Pierhead Sessions. The Pierhead Sessions is a 3 day event that took place from 4th – 6th February 2010 in the iconic Pierhead Building, and brought together the sharpest minds to focus on issues that affect you, Wales, and the World.

Kaleidoscopic is the first festival in the UK to debate and examine the history, process, and business of adaptations across multiplatform including film, television, radio, theatre, literature, and branding. The inaugural three day event takes place in Glyndŵr University and Wrexham Library and features a programme of panel sessions and masterclasses.

The Adapting Brand Wales Pierhead Session will take place on Friday the 10th of September at 19.00 in the Catrin Finch Centre, Glyndwr University campus.

Tickets for all the sessions are available through the festival website (kaleidoscopicfest.org), the Glyndŵr University website (www.glyndwr.ac.uk/events), by telephone (01978-293293), and in person from Glyndwr University.

Festival Partners and sponsors include Glyndwr University, Wrexham Council, Film Agency for Wales, National Assembly for Wales, the British Film Institute, Academi, BAFTA Cymru, and Greenland.

The Kaleidoscopic festival is produced by The Festivals Company.